Google reaches more than 4.540 million people daily; 59% of the world’s population are internet users. Every time we have questions, we go to Google to find answers. As part of the users, we also answer those questions, which is a great responsibility. Write without fear. Words have power. Tell the world your knowledge, worries, investigations, and arguments; you will transcend in the digital age.
Eight keys to optimizing your content and attracting 6 billion daily searches on Google
Follow the structure and create articles worth every minute spent reading them. Get Google to recognize you by making an echo with your words.
The structure of the articles helps to optimize WordPress in Google searches. Improve the readability and comprehension of the text for readers. Provide information that answers specific questions from users.
Think about the structure of the text before starting to write. This investment of time will be rewarded with traffic, authority, and positioning of your brand with a rise in Google ranking.
- Research keywords about the topic
- Check if the search intention matches the purpose of the article
- List the aspects that you will write about
- Group and order the topics by theme, chronology [from old to new], didactic [easy to difficult], and problem [present the problem and then the solutions].
Main elements for writing high-quality articles
1. Optimized title
Optimized titles are a tool for SEO. Allow the reader to decide whether they want to read the article quickly. They should be attractive and cover the content of the following paragraphs, considering the user’s search intent.
When optimizing your title, think about who I am reaching with the content. What is the current conversation on the subject? Am I answering people’s questions?
The summary provides relevant information to the reader and Google. Determines if the reader stays or leaves and helps to verify if the article offers what they are looking for. A high-quality summary gets readers to understand the article’s intent at first but will make them read the entire article because they are intrigued by the details of your argument. Be concise and write the summary in three bullet points with short sentences or a short paragraph; you don’t need more.
Subtitles separate content and connect with Google. The reader scans the text before deciding to read it. They want to know what the text is about before investing their time. Subtitles are parts that the reader analyzes.
Follow your list of aspects and develop them. Moreover, check the search intention and current conversation on the topic and optimize them; they are essential.
Each paragraph has a clear purpose. Help google to rank content. Develop each one based on a central sentence, consistent with the subtitles and the topic in general.
In digital content, the ideal is to keep paragraphs in less than 6 or 7 sentences. Start the paragraph with the central idea and then explain it.
5. Internal and external inks
Use internal and external links to related content and references.
- Internal links go from one page to another within the same site. They help to keep the reader’s interest longer. They make it easy for Google to rate the domain. Improves traffic and internal flow. Use 2 to 4 links per article.
- External links: these links take the reader out of our website. Used to cite research data, authors, or news mainly. It helps to earn points with Google. We give valuable information to users and gain authority and positioning. 2 to 4 links are enough.
Abstract, a brief and descriptive narration of the article. Use it as propaganda to intrigue and hook the reader. Do it using the keywords in two sentences maximum.
Thanks to your work on the structure, it will be easy to write the abstract. It helps the reader understand the article’s message without accessing it. Encourage them to read and share your post.
7. Image ALT tags
Alt text reinforces your articles’ message and describes the images’ appearance and function. A well-selected image supports the message and helps to rank in image search results.
You have only 10 seconds to captivate the audience and lower the bounce rate. Do it with an active voice. You write because you have an opinion or experience on a specific topic, so be direct and support your idea. If more than 10% of the sentences contain passive voice, rewrite some sentences. Do not sound ambivalent, be forceful in the central idea you will communicate.
4,540 million people, 59% of the world’s population, are Internet users. Whenever we have questions, we go to Google to find the answer. As part of the users, we also answer those questions, which is a great responsibility. Write without fear; words have power.
Tell the world your knowledge, your worries, your investigations, and your arguments; you will be transcended in the digital age. Follow the structure and create articles worth every minute spent reading it. Get Google to recognize you by making an echo with your words.