The basic KPIs for a Startup are:
- Gross profit
- Customer Lifetime Value (CLTV)
- Customer acquisition cost (CAC)
- Monthly Active Users (MAU)
- User activation rate (UAR)
- Monthly growth (MoM)
- Organic traffic.
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The process to establish KPIs
Define the operational process, 2. Identify the critical activities of the process, 3. Establish specific objectives, 4. Create a scorecard or matrix, 5. Monitor and adjust the KPIs.