B2C
B2C (short for business-to-consumer) is a retail model in which products are passed directly from a company to the end-user who has purchased the good or service for personal use. It is often contrasted with the B2B (business-to-business) model, which involves the exchange of goods and services between businesses rather than between businesses and consumers.
It most often refers to e-commerce companies, which use online platforms to connect their products with consumers.
B2C
B2C (abreviatura de business-to-consumer, en español “de negocio a consumidor”) es un modelo de venta al por menor en el que los productos pasan directamente de una empresa al usuario final que ha adquirido el bien o servicio para su uso personal. Se suele contraponer al modelo B2B (business-to-business), que implica el intercambio de bienes y servicios entre empresas y no entre empresas y consumidores.
Suele referirse a las empresas de comercio electrónico que utilizan plataformas en línea para conectar sus productos con los consumidores.