Nuevo retail o S2B2C

Definición:

En 2016, Jack Ma, el fundador de Alibaba, acuñó el término “Nuevo Retail” para referirse a este fenómeno, que consideró la evolución natural del ecommerce como lo conocemos hoy. Dos años más tarde, el Chief Strategy Officer de Alibaba, Zeng Ming, introdujo el concepto S2B2C: modelo de “empaquetado” de sistemas de logística, distribución, marketing, redes sociales, SaaS y otras plataformas. Permiten a distribuidores y vendedores crear sus propios ecosistemas de retail, ofrecen experiencias de compra integrales y diferenciadas a los usuarios.

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