The characteristic or perceived benefit of a product or service makes it unique from the other competing brands in the market. It motivates a buyer to choose that product, even if it is pricier than other products.
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Unique propositions in startups
Its unique proposition is that it specializes in marketing unique, authentic and regional gastronomy, for those who long for the delicacies of their region.
It allows unbanked users to access purchases with deferred payments without interest, aligning incentives between retailers and users. This is their unique proposition. They provide honest financial products to improve lives.