1. Data collection
Collect information about the company or startup, the website you want to optimize, and the customers you want to reach. It is essential to set a goal.
2. List hypotheses
Hypotheses are made about what is expected of the goals, what we will analyze, to whom, and where are established. Online experiments are done to test these hypotheses.
3. Test designs
To define if the implemented experiments test the hypotheses, analyze if these changes are feasible, and maintain the brand design.
4. Implement design
The design is approved, ensuring that it works in different browsers, before publishing it.
5. Approve or discard the hypothesis
If it was correct, implement it as good as possible; but if it was wrong, learn from mistakes.
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