Entendiendo el CAC: ¿Qué es el Costo de Adquisición de Clientes?

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.safe-svg-cover{text-align:center;}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%;}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%;}.jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0;}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px;}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px;}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px;}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px;}@media print{.jetpack-sharing-buttons__services-list{display:none !important;}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0;}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.h1,.h2,h3,.h3,.h4,h5,.h5,.h6,.thb-lightbox-button .thb-lightbox-text,.thb-entry-footer,.smart-list .smart-list-title .smart-list-count,.smart-list .thb-smart-list-content .smart-list-count,.thb-carousel.bottom-arrows .slick-bottom-arrows,.thb-hotspot-container,.thb-pin-it-container .thb-pin-it,input[type="password"],input[type="date"],input[type="datetime"],input[type="email"],input[type="number"],input[type="search"],input[type="tel"],input[type="time"],input[type="url"],textarea,.testimonial-author,.thb-article-sponsors,input[type="submit"],submit,.button,.btn-block,.btn-text,.post .post-gallery .thb-post-icon,.post .thb-post-bottom,.woocommerce-MyAccount-navigation,.featured_image_credit,.widget .thb-widget-title,.thb-readmore .thb-readmore-title,.widget.thb_widget_instagram .thb-instagram-header,.widget.thb_widget_instagram .thb-instagram-footer,.thb-instagram-row figure .instagram-link,.widget.thb_widget_top_reviews .post .widget-review-title-holder .thb-widget-score,.thb-instagram-row figure,.widget.thb_widget_top_categories .thb-widget-category-link .thb-widget-category-name,.widget.thb_widget_twitter .thb-twitter-user,.widget.thb_widget_twitter .thb-tweet .thb-tweet-time,.widget.thb_widget_twitter .thb-tweet .thb-tweet-actions,.login-page-form,.woocommerce .woocommerce-form-login .lost_password,.woocommerce-message,.woocommerce-error,.woocommerce-notice,.woocommerce-info,.woocommerce-success,.select2,.woocommerce-MyAccount-content legend,.shop_table,.thb-lightbox-button .thb-lightbox-thumbs,.post.thumbnail-style6 .post-gallery .now-playing,.widget.thb_widget_top_reviews .post .widget-review-title-holder .thb-widget-score strong,.post.thumbnail-style8 .thumb_large_count,.post.thumbnail-style4 .thumb_count,.post .thb-read-more{font-family:Roboto,"BlinkMacSystemFont",-apple-system,"Roboto","Lucida Sans";}.post-title h1,.post-title h2,.post-title h3,.post-title h4,.post-title h5,.post-title h6{}.post-content,.post-excerpt,.thb-article-subscribe p,.thb-article-author p,.commentlist .comment p,.commentlist .review p,.thb-executive-summary,.thb-newsletter-form p,.search-title p,.thb-product-detail .product-information .woocommerce-product-details__short-description,.widget:not(.woocommerce) p,.thb-author-info .thb-author-page-description p,.wpb_text_column,.no-vc,.woocommerce-tabs .wc-tab,.woocommerce-tabs .wc-tab p:not(.stars),.thb-pricing-table .pricing-container .pricing-description,.content404 p,.subfooter p{}.thb-secondary-menu{}.thb-dropcap-on .post-detail .post-content>p:first-of-type:first-letter,.thb-dropcap-on .post-detail .post-content>.row:first-of-type .columns:first-of-type .wpb_text_column:first-of-type .wpb_wrapper>p:first-of-type:first-letter{}.widget.style1 .thb-widget-title,.widget.style2 .thb-widget-title,.widget.style3 .thb-widget-title{}input[type="submit"],submit,.button,.btn-block,.btn-text{}.article-container .post-content,.article-container .post-content p:not(.wp-block-cover-text){}.post-detail .thb-executive-summary li{}.post .post-excerpt{}.thb-full-menu li .sub-menu li a{}.thb-mobile-menu .sub-menu a{}.thb-secondary-menu a{}#mobile-menu .menu-footer{}.widget .thb-widget-title,.widget.style2 .thb-widget-title,.widget.style3 .thb-widget-title{}.footer .widget .thb-widget-title,.footer .widget.style2 .thb-widget-title,.footer .widget.style3 .thb-widget-title{}.footer .widget,.footer .widget p{}.subfooter .thb-full-menu>li>a:not(.logolink){}.subfooter p{}.subfooter .thb-social-links-container.thb-social-horizontal .thb-social-link-wrap .thb-social-icon-container,.subfooter.style6 .thb-social-links-container.thb-social-horizontal .thb-social-link-wrap .thb-social-icon-container{}#scroll_to_top{}.search-title p{}@media screen and (min-width:1024px){.h1{}}.h1{}@media screen and (min-width:1024px){}@media screen and (min-width:1024px){h3{}}h3{}@media screen and (min-width:1024px){}@media screen and (min-width:1024px){h5{}}h5{}.thb-full-menu.thb-underline > li > a:before,.thb-full-menu.thb-line-marker > li > a:before{background:#0d6efd !important;}.header:not(.fixed):not(.header-mobile):not(.style1){padding-top:8px;padding-bottom:0px;}a:hover,h1 small,h2 small,h3 small,h4 small,h5 small,h6 small,h1 small a,h2 small a,h3 small a,h4 small a,h5 small a,h6 small a,.secondary-area .thb-follow-holder .sub-menu .subscribe_part .thb-newsletter-form h4,.secondary-area .thb-follow-holder .sub-menu .subscribe_part .thb-newsletter-form .newsletter-form .btn:hover,.thb-full-menu.thb-standard > li.current-menu-item:not(.has-hash) > a,.thb-full-menu > li > a:not(.logolink)[data-filter].active,.thb-dropdown-color-dark .thb-full-menu .sub-menu li a:hover,#mobile-menu.dark .thb-mobile-menu > li > a:hover,#mobile-menu.dark .sub-menu a:hover,#mobile-menu.dark .thb-secondary-menu a:hover,.thb-secondary-menu a:hover,.post .thb-read-more:hover,.post:not(.white-post-content) .thb-post-bottom.sponsored-bottom ul li,.post:not(.white-post-content) .thb-post-bottom .post-share:hover,.thb-dropcap-on .post-detail .post-content>p:first-of-type:first-letter,.thb-dropcap-on .post-detail .post-content>.row:first-of-type .columns:first-of-type .wpb_text_column:first-of-type .wpb_wrapper>p:first-of-type:first-letter,.post-detail .thb-executive-summary li:before,.thb-readmore p a,input[type="submit"].white:hover,.button.white:hover,.btn.white:hover,input[type="submit"].style2.accent,.button.style2.accent,.btn.style2.accent,.search-title h1 strong,.thb-author-page-meta a:hover,.widget.thb_widget_top_reviews .post .widget-review-title-holder .thb-widget-score strong,.thb-autotype .thb-autotype-entry,.thb_location_container.row .thb_location h5,.thb-page-menu li:hover a,.thb-page-menu li.current_page_item a,.thb-tabs.style3 .vc_tta-panel-heading h4 a:hover,.thb-tabs.style3 .vc_tta-panel-heading h4 a.active,.thb-tabs.style4 .vc_tta-panel-heading h4 a:hover,.thb-tabs.style4 .vc_tta-panel-heading h4 a.active,.thb-iconbox.top.type5 .iconbox-content .thb-read-more,.thb-testimonials.style7 .testimonial-author cite,.thb-testimonials.style7 .testimonial-author span,.thb-article-reactions .row .columns .thb-reaction.active .thb-reaction-count,.thb-article-sponsors .sponsored-by,.thb-cookie-bar .thb-cookie-text a,.thb-pricing-table.style2 .pricing-container .thb_pricing_head .thb-price,.thb-hotspot-container .product-hotspots .product-title .hotspots-buynow,.plyr--full-ui input[type=range],.woocommerce-checkout-payment .wc_payment_methods .wc_payment_method.payment_method_paypal .about_paypal,.has-thb-accent-color,.wp-block-button .wp-block-button__link.has-thb-accent-color{color:#0d6efd;}.columns.thb-light-column .thb-newsletter-form .btn:hover,.secondary-area .thb-trending-holder .thb-full-menu li.menu-item-has-children .sub-menu .thb-trending .thb-trending-tabs a.active,.thb-full-menu.thb-line-marker > li > a:before,#mobile-menu.dark .widget.thb_widget_subscribe .btn:hover,.post .thb-read-more:after,.post.style4 .post-gallery:after,.post.style5 .post-inner-content,.post.style13 .post-gallery:after,.smart-list .smart-list-title .smart-list-count,.smart-list.smart-list-v3 .thb-smart-list-nav .arrow:not(.disabled):hover,.thb-custom-checkbox input[type="checkbox"]:checked + label:before,input[type="submit"]:not(.white):not(.grey):not(.style2):not(.white):not(.add_to_cart_button):not(.accent):hover,.button:not(.white):not(.grey):not(.style2):not(.white):not(.add_to_cart_button):not(.accent):hover,.btn:not(.white):not(.grey):not(.style2):not(.white):not(.add_to_cart_button):not(.accent):hover,input[type="submit"].grey:hover,.button.grey:hover,.btn.grey:hover,input[type="submit"].accent,input[type="submit"].checkout,.button.accent,.button.checkout,.btn.accent,.btn.checkout,input[type="submit"].style2.accent:hover,.button.style2.accent:hover,.btn.style2.accent:hover,.btn-text.style3 .circle-btn,.widget.thb_widget_top_categories .thb-widget-category-link:hover .thb-widget-category-name,.thb-progressbar .thb-progress span,.thb-page-menu.style1 li:hover a,.thb-page-menu.style1 li.current_page_item a,.thb-client-row.thb-opacity.with-accent .thb-client:hover,.thb-client-row .style4 .accent-color,.thb-tabs.style1 .vc_tta-panel-heading h4 a:before,.thb-testimonials.style7 .thb-carousel .slick-dots .select,.thb-categorylinks.style2 a:after,.thb-category-card:hover,.thb-hotspot-container .thb-hotspot.pin-accent,.pagination ul .page-numbers.current,.pagination ul .page-numbers:not(.dots):hover,.pagination .nav-links .page-numbers.current,.pagination .nav-links .page-numbers:not(.dots):hover,.woocommerce-pagination ul .page-numbers.current,.woocommerce-pagination ul .page-numbers:not(.dots):hover,.woocommerce-pagination .nav-links .page-numbers.current,.woocommerce-pagination .nav-links .page-numbers:not(.dots):hover,.plyr__control--overlaid,.plyr--video .plyr__control.plyr__tab-focus,.plyr--video .plyr__control:hover,.plyr--video .plyr__control[aria-expanded=true],.badge.onsale,.demo_store,.products .product .product_after_title .button:hover:after,.woocommerce-MyAccount-navigation ul li:hover a,.woocommerce-MyAccount-navigation ul li.is-active a,.has-thb-accent-background-color,.wp-block-button .wp-block-button__link.has-thb-accent-background-color{background-color:#0d6efd;}.thb-dark-mode-on .btn.grey:hover{background-color:#0d6efd;}input[type="submit"].accent:hover,input[type="submit"].checkout:hover,.button.accent:hover,.button.checkout:hover,.btn.accent:hover,.btn.checkout:hover{background-color:#0c63e4;}.thb-article-reactions .row .columns .thb-reaction.active .thb-reaction-image,.secondary-area .thb-follow-holder .sub-menu .subscribe_part{background-color:rgba(13,110,253,.05) !important;}.post.style6.style6-bg .post-inner-content{background-color:rgba(13,110,253,.15);}.thb-lightbox-button:hover{background-color:rgba(13,110,253,.05);}.thb-tabs.style3 .vc_tta-panel-heading h4 a:before{background-color:rgba(13,110,253,.4);}.secondary-area .thb-trending-holder .thb-full-menu li.menu-item-has-children .sub-menu .thb-trending .thb-trending-tabs a.active,.post .post-title a:hover > span,.post.sticky .post-title a>span,.thb-lightbox-button:hover,input[type="submit"].style2.accent,.button.style2.accent,.btn.style2.accent,.thb-page-menu.style1 li:hover a,.thb-page-menu.style1 li.current_page_item a,.thb-client-row.has-border.thb-opacity.with-accent .thb-client:hover,.thb-iconbox.top.type5,.thb-article-reactions .row .columns .thb-reaction:hover .thb-reaction-image,.thb-article-reactions .row .columns .thb-reaction.active .thb-reaction-image,.pagination ul .page-numbers.current,.pagination ul .page-numbers:not(.dots):hover,.pagination .nav-links .page-numbers.current,.pagination .nav-links .page-numbers:not(.dots):hover,.woocommerce-pagination ul .page-numbers.current,.woocommerce-pagination ul .page-numbers:not(.dots):hover,.woocommerce-pagination .nav-links .page-numbers.current,.woocommerce-pagination .nav-links .page-numbers:not(.dots):hover,.woocommerce-MyAccount-navigation ul li:hover a,.woocommerce-MyAccount-navigation ul li.is-active a{border-color:#0d6efd;}.thb-page-menu.style1 li:hover + li a,.thb-page-menu.style1 li.current_page_item + li a,.woocommerce-MyAccount-navigation ul li:hover + li a,.woocommerce-MyAccount-navigation ul li.is-active + li a{border-top-color:#0d6efd;}.text-underline-style:after,.post-detail .post-content > p > a:after,.post-detail .post-content>ul:not([class])>li>a:after,.post-detail .post-content>ol:not([class])>li>a:after,.wpb_text_column p > a:after,.smart-list .thb-smart-list-content p > a:after,.post-gallery-content .thb-content-row .columns.image-text p>a:after{border-bottom-color:#0d6efd;}.secondary-area .thb-trending-holder .thb-full-menu li.menu-item-has-children .sub-menu .thb-trending .thb-trending-tabs a.active + a{border-left-color:#0d6efd;}.header.fixed .thb-reading-indicator .thb-indicator .indicator-hover,.header.fixed .thb-reading-indicator .thb-indicator .indicator-arrow,.commentlist .comment .reply a:hover svg path,.commentlist .review .reply a:hover svg path,.btn-text.style4 .arrow svg:first-child,.thb-iconbox.top.type5 .iconbox-content .thb-read-more svg,.thb-iconbox.top.type5 .iconbox-content .thb-read-more svg .bar,.thb-article-review.style2 .thb-article-figure .thb-average .thb-hexagon path{fill:#0d6efd;}@media screen and (-ms-high-contrast:active), (-ms-high-contrast:none){.header.fixed .thb-reading-indicator:hover .thb-indicator .indicator-hover{fill:#0d6efd;}}.header.fixed .thb-reading-indicator .thb-indicator .indicator-fill{stroke:#0d6efd;}.thb-tabs.style2 .vc_tta-panel-heading h4 a.active{-moz-box-shadow:inset 0 -3px 0 #0d6efd,0 1px 0 #0d6efd;-webkit-box-shadow:inset 0 -3px 0 #0d6efd,0 1px 0 #0d6efd;box-shadow:inset 0 -3px 0 #0d6efd,0 1px 0 #0d6efd;}.thb-dropcap-on .post-detail .post-content>p:first-of-type:first-letter,.thb-dropcap-on .post-detail .post-content>.row:first-of-type .columns:first-of-type .wpb_text_column:first-of-type .wpb_wrapper>p:first-of-type:first-letter{color:#f94386 !important;}.post .post-content p a:hover{color:#3283fc !important;}.post-detail .post-content>ol:not([class])>li> a{color:#0d6efd !important;}.post-detail .post-content>ol:not([class])>li> a:hover{color:#3283fc !important;}.post-detail .post-content>ul:not([class])>li> a{color:#0d6efd !important;}.post-detail .post-content>ul:not([class])>li> a:hover{color:#3283fc !important;}.page-id-10876 #wrapper div[role="main"],.postid-10876 #wrapper div[role="main"]{}.footer{background-color:#f5f8fa !important;}.subfooter{background-color:#f5f8fa !important;}.footer{padding-top:35px;}ul.glossary_latestterms_widget li{margin:10px 0;}ul.glossary_latestterms_widget li .title{font-weight:bold;font-size:11pt;}ul.glossary_latestterms_widget li div.description{font-size:10pt;}img#wpstats{display:none;}body.custom-background #wrapper div[role="main"]{background-color:#fff;}.wp_ulike_btn.wp_ulike_put_image:after{background-image:url("https://cdn-cocmc.nitrocdn.com/WADyeGQzQlNtspXjVLUlZusPgOEmJZqd/assets/images/source/rev-277774f/interesante.com/wp-content/uploads/2020/03/MeGusta-Interesante.svg") !important;}.wp_ulike_btn.wp_ulike_put_image.wp_ulike_btn_is_active:after{background-image:url("https://cdn-cocmc.nitrocdn.com/WADyeGQzQlNtspXjVLUlZusPgOEmJZqd/assets/images/source/rev-277774f/interesante.com/wp-content/uploads/2020/03/MeGusta-Interesante-color.svg") !important;filter:none;}.wp-container-core-buttons-is-layout-1{justify-content:center;}